Costa Cruises North America Posts Best Sales of 2012

Costa Cruises North America has posted its highest sales numbers of 2012. June bookings represented a 32 percent increase over figures for June 2011, and the line reported that Monday, July 16, was the best single day of bookings of the entire year.

“Our recovery is well under way, and we are ahead of where we expected to be at this point in 2012,” said Scott Knutson, CTC, vice president of sales and marketing for Costa Cruises North America. “While effective marketing and strategic pricing have played a part in generating our strong bookings, we believe that they also are a result of increased consumer interest and renewed confidence in the Costa brand.”

Knutson noted that the line’s top agency accounts are reporting double-digit increases over the same period last year.

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