Carnival Taxi Campaign Relies on GPS

Carnival Cruise Lines is using GPS technology to underline cruise vacations to consumers.

Along with ad agency Arnold Worldwide, Miami-based Carnival has used GPS to show potential cruisers  how close they are to a Carnival homeport.

The ads have popped up in New York City on the roof of some taxis.

Carnival has also rolled out bus station ads, showing the temperature in Caribbean destinations.

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