New Concepts and Venues on Norwegian Newbuilds

The Waterfront and 678 Ocean Place will debut on the new Norwegian Cruise Line ships.

The Waterfront, described as a “quarter mile boardwalk” on both sides of the ship, spans a majority of Deck 8 and will feature five outdoor “boardwalk-like” dining opportunities, with seating both outside and inside.

The outside venues have been designed so wind should not be a factor.

678 Ocean Place is a central complex on Decks 6, 7 and 8, which will be the hub of the ship, with 17 dining options, 12 bars and lounges, an 18,000 square foot casino, entertainment venues and retail outlets, said Maria Miller, senior vice president of marketing for Norwegian.

The line will also introduce its own seafood restaurant for the first time, Ocean Blu, on the new ships, in addition to a raw bar, sushi restaurant and Ocean Blu on the Waterfront, with dining outside on Deck 8.

The line will bring Cagney’s and Moderno back on the new ships, with indoor and outdoor seating

Additionally will be the Manhattan Room, a multi-level dining and dancing venue with huge windows.

With two new 144,000-ton ships under construction, Norwegian will add another 4,000 berths with Norwegian Breakaway in April, 2013, and another 4,000 in April 2014 with the Norwegian Getaway, which the company may take delivery of a month earlier than planned, said Kevin Sheehan, CEO.

“Thank god we are building the ships in Germany,” said Sheehan, as Norwegian Cruise Line is back with Meyer Werft, which built previous generations of the cruise line’s ships.

Sheehan noted a ride from “good to great” with Norwegian Cruise Line.

A new agreement with Sixthman, a charter company, will assist in shoulder season, said Sheehan.

He continued by saying that the line had gotten caught up with Freestyle Cruising as their headline in the market place but “who knew what that meant?” citing many first time passengers that had trouble understanding it. Thus, the new campaign, Cruise Like a Norwegian, is based around a state of mind.

The Haven by Norwegian provides a luxury onboard experience, but Sheehan said they could not sell it the same way, so the line has adjusted marketing for the luxury area to hit high-end consumers.

The first of the sister ships, the Norwegian Breakaway, will sail year-round from New York starting May, 2013.

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