MED by MSC Scent Implemented Across the Fleet

One of the main objectives of MSC Cruises is to leave guests feeling invigorated across all their senses – delighted with what they’ve seen, touched, heard and tasted. MSC now extends its sensual reach to the very fragrance of a journey, giving guests a truly unique aroma that will enhance their memories of an MSC Cruise for years to come.

In 2009, MSC Cruises developed and launched its very own dedicated fragrance; MED by MSC, which has now been extended across virtually the entire fleet, MSC Melody being the only exception.

The so-called project Aroma Diffusion was set out to create a fragrance that would only be found onboard MSC Cruise ships. Originally piloted on the MSC Splendida, the entire project was masterminded and implemented by MSC Cruises’ own technicians.

The scent delicately permeates an entire ship, diffused through the air conditioning ducts in walkways and collective rooms but also integrated in laundry products, such as table linens, bedding, towels and dressing gowns, right through to the soap dispensers in the washrooms. The fragrance dosage is carefully controlled however, and guests only experience a hint or small ‘bursts’ of scent. Whilst the delightful aroma of MED by MSC is dispersed carefully the scent is not intrusive, neither present in cabins nor restaurants.

The MED by MSC fragrance itself is fresh and fruity, with warm notes of fig, almond and vetyver combining to create a welcoming and inviting ambiance and an enhanced sense of well-being and luxury.

The name, MED by MSC reflects the Company’s relationship with the ‘Mediterranean’, which is not only the ‘home territory’ of MSC Cruises and birthplace of the company, but an allusion to this delightful part of the world. Think of the Mediterranean and one immediately imagines the familiar sensory delights; the perfumed lavender fields of Provence, the fruit of fig trees warmed by the summer sun, fresh herbs and citrus flavours and the enchanting scent of floral jasmine caught on an ocean breeze. Many of these typical Mediterranean scents are represented in this evocative fragrance.

The fragrance was developed by Brand Sense, the global leaders in sensory marketing, in collaboration with Firmenich, famous for their pre-eminence in perfume creation. Well-known as industry pioneers in environmental awareness, MSC Cruises have ensured that MED by MSC meets strict ecological and ‘eco label’ guidelines.

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