Holland America Line announced today the relocation of sister brand Seabourn headquarters to Holland America Line’s hometown of Seattle, Washington. The transition will take place over the next few months.

As a part of a reorganization plan, Seabourn will join Holland America Line, expanding further the cruise industry presence in the Pacific Northwest. Seabourn and Holland America Line will maintain independent brand management teams at their joint headquarters in Seattle while leveraging efficiencies from shared resources including a unified field sales force and state of the art technology platforms.

The transition from Miami to Seattle will take place over the next few months. Seabourn’s president, Pamela Conover, will continue to serve in her role during the transition period but has chosen not to move to Seattle at this time. Following the transition, she will continue to serve as special advisor and brand ambassador for Seabourn.

Richard Meadows, who has held a number of executive positions at several Carnival brands during his twenty-five year tenure with Carnival Corporation & plc, will assume Seabourn’s presidency once the move to Seattle is completed. Meadows previously served as Seabourn’s senior vice president of sales & marketing where he played a significant role in developing the ultra-luxury brand. He will continue in his role as executive vice president of marketing, sales & guest programs for Holland America Line.

“We are proud to welcome Seabourn headquarters to Seattle,” said Stein Kruse, president and CEO of Holland America Line. “Seabourn and Holland America Line will both benefit from the proximity of two award winning brand teams, while also enjoying more streamlined operations resulting from shared technology such as reservation and customer relationship management systems. We are fortunate that Pam will continue her association with Seabourn, and Rick’s prior experience with the company makes him the ideal candidate to lead Seabourn into the future.”