SeaDream Yacht Club has released two smartphone applications (apps), one for the iPhone and one for the Android to help those in the travel industry as well as the general public to keep abreast of the latest news, innovations, services, special offers and schedules of the ultra-luxury operator. A Blackberry app is planned as well. 

The applications showcase videos, photos, blogs, FaceBook entries and Tweets about activities in the rarified world of high-end cruising—or as defined by SeaDream, the “the mega-yacht cruising concept.”

The application’s opening screen shows viewers what’s new since the last time they launched the app and provides links straight through to the latest SeaDream blog- posts, photos and high-definition videos.

Stepping though various menus, users have separate areas where they can post their own photos, chat or initiate discussions about yacht-cruising. There are also links to the company’s own Twitter, FaceBook and website pages as well as an option to sign up for the SeaDream mailings.

Commenting on the applications, SeaDream President Bob Lepisto said “As well as keeping our loyal guests in the loop, the apps allow anyone to enter competitions which we plan from time to time and to post comments and upload their photos to an online map.

“Of particular interest is that our apps will soon allow users to make SeaDream voyage bookings directly from their smartphones,” he added.

User comments and photos posted to the application will update personal social media. They can also utilize an “I’m Going” link which will connect to their FaceBook and Twitter pages.

Lepisto said “There is more in our tech pipeline too: We plan to add the ability to review complete itineraries and even to read about SeaDream’s onboard staffers—profiles of our Captains, Hotel Managers, Pursers, Activities Directors, Chefs and Spa therapists.”

“This new program—which we believe to be an industry first with no other operator with a comparable application at present — is all about SeaDream’s philosophy of pampering its guests. Industry observers recognize SeaDream’s casual-but-elegant service as a unique attribute. Our smartphone apps reinforce and add to this concept,” Lepisto concluded.