Ever since Queen Mary entered service in 1936, Cunard’s Queens have been famous for offering the best on board shopping featuring some of the finest luxury brands and gifts from around the world. The new Queen Elizabeth, which enters service in October 2010, will be no exception.

Queen Elizabeth’s Royal Arcade will feature iconic products from Fortnum & Mason. Since 1707, Fortnum & Mason has been the quintessential English store situated in the heart of London’s Piccadilly and issued with two Royal warrants. On board, Fortnum & Mason will offer unique teas, preserves, biscuits and gifts.

“Decades of experience have told us that on board shopping is important to our guests and Cunard has an unrivalled reputation for providing the finest shopping at sea,” said Peter Shanks, president of Cunard Line. “Queen Elizabeth will be no exception in this regard and I am very excited with the range that will be offered by high-quality world-famous brands that are a perfect fit for our brand and our guests.”

In addition to Fortnum & Mason, shoppers on board Queen Elizabeth will be able to purchase other brands that have never before been available at sea. The new Cunarder will be the only ship in the world to feature the following luxury products:

•  Hackett: Men’s Designer Clothing by Hackett of London, producers of the finest authentic and classic menswear and “The home of the essential British kit”

•  Harris Tweed: World-renowned for their genuine hand-woven Scottish woollen fabrics

•  Anya Hindmarch: English fashion accessories designer who always had a passion for bespoke details; Queen Elizabeth will feature the latest bespoke designs on board

Queen Elizabeth will also offer:

•  Chopard: For 150 years, Chopard has offered watches and jewellery of exceptional quality, exclusively created to the highest standards in Geneva. To celebrate the launch of Queen Elizabeth, the company has produced the Chopard Queen Elizabeth watch – a limited edition watch combining the dual branding of Chopard and Cunard and available at $18,000; both luxury and heritage brands.

•  Penhaligons: Fragrances and gifts for men and women including perfume, aftershave, cologne, eau de parfum, body lotion and bath oil. Issued with two Royal warrants and made in England using the finest rare ingredients from bergamot to jasmine.

•  Aspinal of London: Founded on the fundamental premise of offering their customers the most beautiful objects of unsurpassed quality and design for home and living, Aspinal of London is best known for their hand-made leather photo albums, leather wallets and purses, leather journals, wedding albums and guest books in both classic and contemporary designs. The signature collection on Queen Elizabeth will capture the Cunard luxury trademark.

To celebrate Queen Elizabeth’s introduction, three brands have launched special items:

•  Clogau: The jeweller to The Queen has produced a gold Queen Elizabeth limited edition pendant exclusively for Cunard.

•  Rotary: A specially-commissioned Queen Elizabeth watch will only be available on board the new Cunarder.

•  Halcyon Days: The company has commissioned a special pill box that links the heritage of the brand with luxury at sea.

A new Cunard Signature Collection on board Queen Elizabeth will offer a premium logo collection ranging from travel accessories to designer clothing.

Cunard was the first Line to offer suit hire facilities at sea, and Queen Elizabeth will continue this valuable service with Moss Bros Hire, providing everything needed for elegant formal events.

Queen Elizabeth will be the second largest Cunarder ever built and will join her sisters, Queen Mary 2 and Queen Victoria, as part of the youngest fleet in the world. She will feature many unique Cunard traditions linking her with her sisters and their predecessors, together with all the modern day luxuries Cunard’s guests have come to expect. There will also be features that will give the vessel her own style and personality.

The first Queen Elizabeth was one of Cunard’s greatest ships, and the new Queen Elizabeth will reflect her predecessor in interior grandeur, décor and style, but with a modern twist. From the outside, her distinctive black and red livery will hint at an experience that differentiates a Cunard liner from a modern-day cruise ship. This will be most evident in the ship’s adherence to liner traditions, with elegant double and triple height public rooms on a grand scale, luxuriously endowed with rich wood panelling, intricate mosaics, hand-woven carpets, gleaming chandeliers, and cool marbles. Art Deco features will pay homage to the original Queen Elizabeth, reflecting The New Golden Age of Ocean Travel.

Queen Elizabeth will depart on her sold-out Maiden Voyage on 12 October 2010. This 13-night celebration will leave from the company’s home port, Southampton, and will call at Vigo, Lisbon, Cadiz, Las Palmas, Santa Cruz de Tenerife (overnight call) and Funchal.