Antorcha Joins Carnival Cruise Lines as Senior VP – Guest Commerce

Gus Antorcha, a highly accomplished executive with extensive experience in travel and tourism, retail, and consumer goods, including wine and spirits, has been named senior vice president – guest commerce at Miami-based Carnival Cruise Lines, the world’s largest cruise operator.

In this newly created position, Antorcha will be responsible for the company’s core on-board revenue functions and concessions, including tour operations, photography, spa, casino and beverage operations, as well as on-board marketing. Antorcha will join Carnival June 2, reporting to Carnival’s Executive Vice President of Operations Ruben Rodriguez.

Prior to joining Carnival, Antorcha spent 12 years with the Boston Consulting Group, (BCG), a global strategy and management consulting firm that includes Carnival as a client.

Most recently, he oversaw the implementation of number of shipboard projects for Carnival as partner and managing director of BCG’s Miami office where he focused on branded travel and hospitality companies, including the hotel, airline, timeshare, restaurant and cruise line sectors.

“As a BGC client, we’ve had the pleasure of working with Gus for a number of years and his unique perspectives and experience across key consumer categories will be a tremendous asset to our company,” said Rodriguez. “We have a number of exciting shipboard projects underway and are looking forward to Gus’ guidance and expertise in our constant pursuit of providing quality, memorable, fun vacations to our guests,” he added.

Antorcha graduated magna cum laude with distinction in economics from Duke University with a BA in economics and markets and management and subsequently earned an MBA from Stanford Graduate School of Business.

Born in Caracas, Venezuela, Antorcha resides in Key Biscayne, Fla.

Carnival Cruise Lines is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.

Carnival has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.

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