Maritime Museum of San Diego to Improve Online Communication Strategy

Red Door Interactive, a San Diego-based premier strategic Internet Presence Management firm, announced today that they will spearhead the new site design and content strategy for Maritime Museum of San Diego.

The focus will be to provide local and national tourists, current members, educational groups, volunteers and the media with a broader experience of the organization in order to increase sales and new visitors.

“The primary areas we are looking to improve our Internet presence are our online ticket sales, donations and membership sign-up,” said Ray Ashley, President and CEO of The Maritime Museum of San Diego. “Red Door has had great success with other clients in directing their qualified customers to desired products in a minimal amount of steps, resulting in increased revenue. We’re looking forward to reaping those same benefits and making the shopping experience easier for our customers.”

Maritime Museum of San Diego has garnered a reputation for restoring, maintaining and operating numerous historic vessels. The organization currently has seven ships that are open to the public for tours, including the world’s oldest active vessel, the Star of India. The museum also offers a wide variety of educational programs as well as stages public events and allows family sleepovers aboard the Star of India.

In addition to the site redesign and content strategy, the interaction with visitors will be enhanced by providing an ongoing dialog with visitors through various online channels. A content management tool will also be utilized to more efficiently manage news, events and careers for the museum.

“The museum should have an online presence that accurately reflects what is occurring offline. Our goal is to ensure the best possible experience for visitors to their Web site that, in turn, will increase their sales and new visitors, members and donors,” said Erika Werner, Director of Business Development and Strategic Partnerships. “Doing so will significantly improve the museum’s online communication strategy and also allow them to be viewed as a desirable attraction in the U.S. as well as San Diego.”

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