NCL 1st to Offer Customized Websites for Travel Partners to Sell Epic

Norwegian Cruise Line (NCL) today became the first cruise line to offer personalized websites to its travel partners enabling them to deliver up-to-the-minute information to their clients about Norwegian Epic leading up to the ship’s debut in summer 2010. The sites will go live on Thursday, May 21 in tandem with the on sale date for Norwegian Epic.

Travel partners can now head to to upload their logos and create their agency’s customized Norwegian Epic website which also will include the agency’s contact information and a “book now” feature that links to the agency’s own website. Each custom website has a unique URL; therefore driving sales to the agency’s own website, online booking engine, or call center.

In addition to this latest innovation, Norwegian has provided a robust set of marketing and travel partner educational tools via the line’s NCL U program and the Epic Tool Kit that are effectively enabling travel partners to get a jumpstart on selling Norwegian Epic.

“We wanted to empower our travel partners with the tools they need to build the buzz around Norwegian Epic’s inaugural sailings and ultimately assist them in generating 2010 business now,” said Andy Stuart, Norwegian Cruise Line’s executive vice president of global sales and passenger services. “As we have promised from the beginning, Norwegian Epic is the travel partner ship and we hope the launch of these unique websites in conjunction with the other Epic educational tools we have initiated proves we are dedicated to making travel partners number one with NCL.”

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