As part of its continuing commitment to Partnership 2.0, a company-wide initiative to strengthen its relationship with travel partners, Norwegian Cruise Line (NCL) has launched online check-in via its new “My NCL” portal. This online gateway enables both travel partners and guests to update and track pre-cruise activity through a quick three step process.

“By checking in online with ‘My NCL,’” guests will speed up the boarding process allowing them to start enjoying their Freestyle Cruising vacation sooner,” said Vivian Ewart, vice president of passenger services. “Travel partners will find ‘My NCL’ especially helpful in ensuring a seamless process from the moment a guest books to the minute they begin enjoying their vacation.”

Booked guests can log onto www.ncl.com, from reservation inception up until 24-hours prior to departure, and click on the online check-in icon to begin the process. Guests will be asked to enter their name, ship, sailing date and reservation number in order to create a username and password. Once a profile is created, all guest preferences including reservation details, important required pre-cruise information including the guest check-in form, shore excursion reservations, and printable cruise ticket are stored on their “My NCL” account. The guest check-in form on “My NCL” is intuitive based on the guest’s nationality and itinerary and will automatically alert the guest of the appropriate documentation needed to sail.

Travel partners can access the “My NCL” portal through NCL’s travel partner web site, www.bookncl.com, to check the status of their client’s pre-cruise activity and to assist in the process.

Guests can also log into their “My NCL” account at any time to update their profile and cruise vacation preferences, as well as check on their Latitudes (past guest program) status.

Since Partnership 2.0’s inception, the company has implemented more than 75 new programs and services for travel partners including earlier processing of group commissions, a seven-day a week resolution desk, simplified and consistent pricing quotes, improved credit card policies, electronic payment processing, enhanced confirmations; the availability of a premium air desk and a flight assistance hotline, NCL University, the first-of-its-kind online travel partner networking and education community, as well as Groups 2.0, an enhanced group booking program.

Norwegian Cruise Line (NCL) is the innovator in cruise travel with a 42-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, NCL has the youngest fleet in the industry with 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

NCL is presently building a new third generation Freestyle Cruising project known as F3, for delivery in 2010.