Centrally located bars and lounges aboard five Holland America Line ships are being upgraded and reconfigured to bring a new concept to the shipboard bar scene. The highlight is a large, new space located in the heart of the ship, called Mix, that incorporates three specialty theme bars – Martinis, Champagne, and Spirits & Ales. These enhancements are part of a new $200-million Signature of Excellence upgrade to ms Statendam, ms Maasdam, ms Ryndam, ms Veendam and ms Rotterdam.

“A focus of this latest Signature of Excellence series of enhancements is our entertainment venues, where we’ve created the ultimate place to both socialize and be entertained, “said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “Our guests are looking for an upscale, trendy spot where they can gather together and be part of this exciting new ambiance.”

Mix and Mingle at Mix

An exciting new entertainment space called Mix is set to become the destination lounge where guests can meet and mingle throughout the day and night. Mix is an open and inviting space anchored by a pianist providing entertainment for three distinctly themed areas.

The bubbly will flow at Champagne, which offers a variety of 20 different champagnes and sparkling wines from around the world. The centerpiece of this bar is a cool, ice-filled counter top chilling champagne bottles that invites guests to indulge by the glass or by the bottle served in traditional silver buckets. This venue will offer events such as late champagne breakfast, pre-lunch Mimosa and Bellini hour, champagne tea time and pre-dinner champagne hour with caviar canapés. Champagne will be the ship’s premier celebration venue.

Martinis serves up 25 Grey Goose martinis elegantly offered in individual shakers as well as a full range of cocktails. Guests can also enjoy a martini flight made up of several mini martini concoctions. The martini flight includes Holland America Line’s signature martini, the Yellow Tulip, a mixture of Grey Goose vodka, lychee juice, pineapple juice, guava juice, coconut cream and fresh lime juice. Other martinis included in the flight are the Peartini, Cosmopolitan, Sunshine Martini, Rum Sundae and High Tide Martini. A house specialty will be a signature Martini for Two with aged Cognac served with a dish of caviar and traditional garnishes.

Spirits & Ales will feature an international selection of beers and premium whiskeys and brandies sure to entice even the most selective connoisseur. Here guests can drop by to enjoy a wide selection of beers on tap while watching sporting events or relax after some shopping in the nearby boutiques.

Dance the Night Away at Ocean Bar

The Ocean Bar will be enhanced to refresh its look. Guests wanting to learn new moves or brush up on their ballroom dancing skills can sign up for lessons given by the Line’s experienced staff. Providing tunes from the Great American Songbook, The Neptunes – Holland America Line’s resident three-piece music combo – will keep things lively as guests dance the night away and enjoy a cocktail in the luxuriously appointed lounge.

This $200-million phase in the Signature of Excellence commitment brings the latest innovations at sea to Holland America Line’s Statendam, Maasdam, Ryndam, Veendam and Rotterdam. The first of the extensive dry dock periods begins with the Veendam in spring 2009 and the last will be completed on the Maasdam in late 2010. While in dry dock, ships will expand the aft deck to create a new resort pool concept, The Retreat. Enhancements will be made to all existing staterooms and additional staterooms will be added to the ships. The ships also will introduce 46 innovative lanai staterooms with direct access to the Lower Promenade Deck. New spa staterooms near the Greenhouse Spa and Salon will offer special in-room spa amenities. Overall, Holland America Line has committed $525 million to its Signature of Excellence program that redefines premium cruising.

For a cruise brochure or for more information, consult a professional travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.