Princess Rewards Loyal Past Passengers with Additional Benefits

SANTA CLARITA, Calif. (August 26, 2008) – Widely recognized as one of the top passenger loyalty programs in the cruise industry, the Princess Captain’s Circle is adding even more benefits for Platinum and Elite members. Frequent cruisers can now use their free Internet packages to access the ships’ wireless Internet networks, they’ll receive a complimentary upgrade to Platinum-level coverage when purchasing the new Princess Vacation Protection plan, and they have an exclusive new phone number to reach the “Circle Desk.”

The new Platinum- and Elite-level benefits, for passengers having taken at least six and 16 cruises, respectively, include:

Wireless Internet Access – Members can now choose to use their free Internet package minutes on their personal laptops in wireless hot spots, or in the Internet Cafés.  This generous benefit rewards guests with a credit of $75 to $400 per person towards Internet use, depending on cruise length. Wireless connections are currently available on all ships in various locations, and this new member benefit will be available fleetwide by winter 2008.

Exclusive Phone Number – Members will have their calls directly routed to the Circle Desk through an exclusive phone number expressly for the line’s most loyal cruisers. Calls to the new number will be quickly referred to a membership representative so passengers can easily check on their cruise history, member status and benefits.

Princess Vacation Protection Upgrade – Beginning with summer 2009 voyages, the line is introducing a new Princess Vacation Protection program that replaces Princess Travel Care and features additional benefits. For North American Platinum and Elite Circle members, Princess will provide a complimentary upgrade to the higher level Princess Platinum Vacation Protection, offering members more coverage than ever before including a 100 percent “cancel for any reason” benefit.

The Princess Captain’s Circle offers an extensive array of loyalty benefits. Among the many other perks available to repeat cruisers are exclusive Launch Savings discounts for early booking, a free mini-bar set up, free laundry services, priority tender embarkation, complimentary wine tasting, a boutiques discount, preferred embarkation and disembarkation, a Referral Rewards program and last-minute sailing opportunities.

For more information about the Princess Captain’s Circle, visit the Circle Center at, and click on “Member Benefits.”

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at

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