The 2008 FIA Formula 1 World ChampionshipTM has a new key player.

Following its presence at the FORMULA 1 Grand Prix of Spain and the FORMULA 1 Grand Prix of France, MSC Cruises was again present at FORMULA 1 Grand Prix of Germany, which took place yesterday (July 20) in Hockenheim.

The MSC Cruises logo was displayed on various advertising panels around the track.

MSC Cruises also will be featured as a trackside advertiser at the FORMULA 1 grand Prix of Brazil to be held in Sao Paulo on Nov. 11, 2008.

“Through our new involvement in Formula 1™ events MSC Cruises proves to be a leader company in every field,” declared Pierfrancesco Vago, CEO of MSC Cruises. “Our growth can be measured not only in terms of fleet, but also by our decision to support leading events like this one. It reinforces our image and gives emphasis to our position on the market.”