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Crystal Debuts Imcomparable Europe Promotions’ Portfolio

  • January 28, 2008

Crystal Cruises has introduced a formidable slate of programs and selling tools to help travel agents significantly increase their 2008 Mediterranean and Baltic bookings.  To provide travel sellers with a strong incentive to sell more Mediterranean and Baltic cruises, the line created a promotion that earns agents complimentary Mediterranean cruises in verandah staterooms, launched an innovative family promotion, extended its “Mediterranean Sale,” and designed a brand-new sales kit to assist agents selling this region of the world.

“Sell Three, Sail Free”

Agents booking any three new staterooms on most Crystal Mediterranean and Baltic cruises, can sail free with a guest in a verandah stateroom on a choice of most Mediterranean cruises.  Confirmation of the complimentary agent stateroom will be made after all bookings are paid in full.  The promotion is non-transferable and is not for sale to others.  

“Our promotions are designed to assist agents in increasing their business with Crystal and at the same time make the selling process more fluid,” said Bill Smith, Crystal’s senior vice president, sales and marketing.  Sell Three, Sail Free provides agents with a strong incentive to sell Crystal, and also educates them on the finer nuances of Crystal in the best possible way: by experiencing the on-board experience first hand.”

“Mediterranean Memories” Family Promotion Bring the family you were born with or the family you choose.  The “Mediterranean Memories” family promotion affords travel with innovative and lucrative ways in which to create groups.  As family and multi-generational travel continues on its meteoric rise, Crystal Cruises is unveiling a family package featuring a host of highly attractive amenities, including one complimentary berth accommodation for every 10 paid berths.  The program, which is available on virtually all Crystal Serenity itineraries from May to October 19, also includes pre-paid gratuities for the group, $100 per person shipboard credit, one group portrait per stateroom, free third berth for guests ages 17 and under; and a $500 credit toward a Crystal Private Adventure of $2,500 or more.  Best of all, groups can comprise of guests’ own definition of “family,” be it relatives or friends whom they consider family.

Fare Sale Deadline Extended

To support selling, Crystal has extended the deadline on its huge “Mediterranean Sale” until March 31.  The program, which offers savings of up to $1,650 per couple on cruises departing from Rome, Venice, Athens, Barcelona and Monte Carlo, features 10 percent off staterooms and five percent off Penthouse accommodations.

New Mediterranean and Baltic Sales Kit

To assist travel advisors in reaching their booking goals, Crystal Cruises has created a comprehensive sales kit with selling tools for clients and details on the incentives and promotions.  Included are a host of new concise information sheets on each of the applicable cruises, with information on the special lecturers and themes associated with specific departures.

For more information on the promotions and the sales kit and to register for “Sell Three, Sail Free,” please call 800-446-6620.

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