Royal Caribbean International has announced changes to the cruise line’s executive team which includes the appointment of Lisa Bauer as senior vice president, Hotel Operations. Bauer, who moves from her position as senior vice president, Sales, succeeds Michael Bayley, who has been appointed senior vice president, International, to lead a newly-formed division of the company.

“As we continue to grow our fleet and expand our brand globally, I have every confidence that both Lisa and Michael, in their new capacities, will continue to lead our company towards even greater success and profitability,” said Adam Goldstein, president and CEO, Royal Caribbean International. “Royal Caribbean is fortunate to have a strong management team of innovators and motivators whose talents and expertise continue to propel us forward.”

In her new position, Bauer will continue the cruise line’s commitment to deliver Total Guest Satisfaction to over three million guests per year. She will have oversight of the line’s hotel services, food and beverage, onboard revenue and entertainment areas. Bauer has worked at Royal Caribbean International since October 2002, directing sales activities throughout North America. Bauer was a key architect of the line’s successful “ETDBW – Easy To Do Business With” program. Ken Muskat, vice president, Sales, who has worked with Bauer since 2002, will oversee the Royal Caribbean International sales efforts in the interim.

Bayley will direct sales and marketing strategy outside North America for Royal Caribbean International as well as sister brands, Celebrity Cruises and Azamara, as parent company, Royal Caribbean Cruises Ltd. continues to expand its offerings across the globe. He will be responsible for the company’s regional divisions, which include Europe, Middle East and Africa, overseen by Susan Hooper; Latin America and Caribbean, overseen by Maria Sastre; and Asia and Pacific, overseen by Rama Rebbapragada.

Bayley began his career with Royal Caribbean International in 1981, working in a variety of shipboard and shoreside positions. Before his most recent role in hotel operations, he served as chairman and managing director of Island Cruises, a joint venture begun in 2002 by Royal Caribbean Cruises Ltd. and the British tour operator First Choice Holidays.