In his new role, Aron said that Frazier’s four major duties will be to help formulate the competitive strategy by which RCL will assimilate the Queen Odyssey and become a more prominent national brand; assume day-to-day marketing responsibility for RCL; direct the international sales effort for both RCL and Norwegian Cruise Line; and provide counsel to Aron in the overall management of Kloster Cruise.
In addition, Aron has named a six-person Management Committee for RCL, which will direct all its decision-making. Chaired by Aron, the committee will consist of Diane Moore, Vice President of Operations; John Severini, Vice President of Sales; Ted Sykes, Vice President of Finance and Administration; Jeanne Underwood, Vice President of National Accounts; and Frazier.
Aron pointed out the “new streamlined Kloster organization and reduced overhead.” A year ago, Kloster Cruise had four Presidents. Today, it has just one. Similarly, even though the sale of RYL involved only one vessel, Kloster Cruise has eliminated a whole division and reduced overhead considerably as a result.
Job losses in Kloster Cruise’s Coral Gables headquarters, however, while inevitable, will be minimal, according to Aron.
Company officials also announced that RCL is no longer for sale and instead will be built up as a central element of the company’s plan to increase shareholder value.