Cruise Supply Chain Getting Greener

“We need to think about the supply chain long-term on many fronts,” said Vina Jumpp, associate vice president, global hotel, food and beverage procurement at Royal Caribbean Group. “There are so many uncontrollable factors impacting our industry. One is climate change and another is regulation changes that are happening frequently, forcing us to look at…
Explora Journeys Sets Sights on Luxury Dominance

“Our Yacht Club offering gave us an understanding of our passengers wanting more, and wanting a luxury experience,” said Pierfrancesco Vago, executive chairman of the cruise division of MSC Group. “The Yacht Club is able to offer privacy and luxury in a world of choice, having a larger ship downstairs.” It was then a natural…
Royal Caribbean and Celebrity: Strategic Deployment Approach

“The general strength of the Caribbean has been a factor,” said Marc Miller, director, deployment and itinerary planning, Royal Caribbean Group, pointing to more capacity in the region for both the Royal Caribbean International and Celebrity Cruises brands. “For Royal Caribbean we have added more hardware year-round and we also have two Celebrity ships in…
Crystal Offering ‘Unique Brand’ in Luxury Market

“Crystal is truly unique in the market, epitomizing the unparalleled sophistication we offer with award-winning service, exquisite culinary experiences and remarkable innovative entertainment. But what truly sets us apart is how we are rethinking, repositioning and elevating the brand to make it a lifestyle brand at sea,” said Jacqueline Barney, senior vice president of marketing….
Azamara: Diversifying Itineraries More

Highlights of 2025 will include an extended Greenland program and the addition of a series of Canada and New England sailings, according to Michael Pawlus, head of itinerary planning. “For 2025 and 2026 we are also diversifying more. We have had all our eggs in Europe (in the summer), but it is hard to predict…
Carnival: Introducing Celebration Key

The big news for Carnival Cruise Line for 2025 will be the July opening of Celebration Key. Eighteen ships sailing from 10 different homeports will be calling at Carnival’s new destination in the Bahamas, Fred Stein, vice president of planning and deployment, told Cruise Industry News. “Our regular itinerary cycles are published through April 2026…