Editorial #104: Captains of Ships and Industry
Captain Claus Andersen and his crew aboard the Anthem of the Seas received praise from the U.S. Coast Guard for their “capable and professional” handling of the storm that the ship ran into last month. Meanwhile, and for unrelated reasons, cruise managements have received less “praise” by Wall Street as cruise stocks have nosedived. It…
Latest Chinese Cruise Line: Diamond Cruise
Another new Chinese cruise line is set to start up this year: Diamond Cruise, sailing the Glory of the Seas. With the exit of HNA at the end of 2015, Diamond joins Bohai as the only other true domestic Chinese cruise line. Legally, Diamond was established in the Bahamas last summer, with headquarters in Shanghai,…
Royal Caribbean/Celebrity: New Ports and Destinations
“We try to optimize the fleet for each brand – to deliver on the brand promise and on the sourcing mix of passengers,” said Chris Allen, vice president of deployment and itinerary planning at Royal Caribbean Cruises, where he and Marc Miller, director of deployment and itinerary planning, are responsible for the Royal Caribbean International…
Holland America: Analyzing Deployment Options
While the biggest news at Holland America Line is the new Koningsdam, which will cover the Mediterranean, Northern Europe and the Caribbean this year, the line is building back up on the West Coast next winter, adding more sailings to the Mexican Riviera as well as Hawaii and through the Panama Canal. “The (market) is…
From Bar to Shore with Norwegian
Norwegian Cruise Line is building on successful brand partnerships in the beverage area to drive guest satisfaction and onboard revenue, all based on deployment. “Guests have told us, and research has told us, that they want to see things that are unique to the region and obviously that will entice them to cruise more,” said…
Seabourn: Growth Trek
The 40,350-ton Seabourn Encore will be delivered later this year, marking a natural evolution of the brand, said John Delaney, senior vice president of marketing and sales. Building on the three-ship Odyssey class, the Encore will trend bigger at 600 passengers, but still offer a Seabourn vibe. A sister ship, the Ovation, will follow from…
Royal Caribbean Reducing Air and Water Emissions
Reduced air and water emissions are essential parts of Royal Caribbean Cruises’ environmental stewardship strategy, according to its recent sustainability report. The company has been investing in emission purification systems (scrubbers), advanced wastewater, ballast water and bilge water treatment systems, in addition to energy saving technologies. Today, 82 percent of its berths are covered by…