Outlook 2008: Starting Strong. . .
2008 is going to be a good year for the industry, was the consensus among financial analysts that follow the industry as this issue was going to press. “It will be a good year, with bookings and pricing up year-over-year,” said Felicia Hendrix, managing director at Lehman Brothers. “But it will not be spectacular,” she…
Itinerary Planning: Driving New Markets
With the globalization of the cruise industry, more ships are spanning the globe. While the cruise companies are tapping into new markets worldwide, their existing customer base is also looking for new experiences. In addition, passengers are willing to spend more for a cruise that is perceived to be more exotic. The combination is driving…
Caribbean: Destination Evolution
Pull into port, get off the ship. Sun on the beach. Do a little shopping. Ogle the crystal-clear Caribbean waters, the architecture, the quaint town. Swim with dolphins. Then get back on the ship, sail overnight, and do it all again the next day. This may sound like the typical to-do list of a cruise…
Luxury/Adventure: On a Growth Course
The luxury and adventure markets are two separate niche markets. While luxury passengers may seek enrichment on their cruise, some may want to sip a martini in Monaco or have lunch in Portofino. But the true adventure passenger wants to experience enrichment whether that includes paddling up an African river or jumping ashore on the…