Page 31 - 2025 Luxury Market Report

Luxury Market

The Explora II

of Northstar Luxury Cruise & Travel tapped, and that’s why (cruise lines) keep
Planners, added to this, saying that book- building ships.”
ings are increasingly being made further Ayesha Patel, a luxury travel con-
out. In fact, clients have even booked Explora is a new consumer sultant from The Travel Agent Next
three to four cruises in 2026, and some brand that launched with a Door, said there are some passengers
customers are asking about 2027 already, big statement: beautiful, who aren’t sure that they want to book
despite some of the itineraries not even brand-new ships with a luxury ship but are willing to try it
being out yet. incredibly large rooms and because they have grown tired of the
“Most bookings are coming in with economy experience.
a departure date outside of 120 days,” great service. They “Guests want to have unique expe-
she noted. embraced the trade with riences, and they’re willing to pay for
high commissions, lots of the extra expense,” she said. “And so,
an untapped marKet investment and no NCFs. guests are moving away from the large
“More and more people are cruising ships towards smaller cruise vessels with
(because) it’s a convenience: Everything a better guest-to-crew ratio, which are
is included. You don’t have to think; ev- And I know that the market hasn’t even offering longer stays in port and excur-
erything is done for you. And in the long been fully tapped yet.” sions,” said Patel.
run, it’s very economical. In the luxury Morovati said a significant number of
market, if you look at the price of hotels passengers are graduating to the luxury trendS Seen
post-Covid, it is very expensive. So, a market from the premium mass market “People don’t want to be nickeled and
luxury cruise has become even more vessels. dimed,” Morovati said. “People want to
attractive, even for people who have “It’s not that much of a jump to go go on their luxury cruise, and they want
unlimited funds. They don’t want to from the premium mass market up to everything to be included.”
waste money,” said Morovati. “People luxury,” she said. “With the premium She noted that the gratuities, top-shelf
do spend money on cruises, and people mass market becoming more expensive, liquor and Wi-Fi are important factors for
love travel. There is such a market for it. the segment is attractive. It’s not really guests. It’s attractive to be constantly 

Cruise Industry News: 2025 Luxury Market Report 205