Page 32 - 2025 Luxury Market Report

Luxury Market

The Silver Ray docked in Lisbon

connected, which has become a possibil- for the guest experience and destina- perience,” she said. “Having very per-
ity with Starlink. tion, Patel said, and she suggested that sonalized experiences on cruises, even
Patel said that there is also notable cruise lines who offer that option have though guests can go to, for example, a
interest in not only smaller ships but the added advantage. wellness retreat, is not just about having
yachting within the segment. When it comes to packages, Patel said aromatherapy and a massage onboard.
“The demand is mostly from the cli- that guests look for the full, extensive They actually want to have something
ents who have already done large ocean experience, covering them from the time that’s very much catered to what they
cruise lines and the smaller cruise lines. that they get on the flight down to the want.”
Now, they want it to be a little bit more transfer service offerings. Adding to this, Tolkin highlighted a
personalized.” “These are all part of the experience. trend in increased customer repeat rates
She said that it’s about as personal as Clients prefer to have everything all when booking luxury cabins.
you can get with the yacht experience. bundled together, so just one basic fare When it comes to food and beverage,
“It’s the next natural progression to for everything. It eases the transition by Crystal is one of the leading players, said
an even more exclusive experience. The having everything paid upfront, all under Morovati.
fact that Four Seasons is coming out with one umbrella, and guests not having to “Regent, Silversea, Seabourn and Ex-
their new yacht product has people really consider multiple factors.” plora have also all set themselves apart
interested.” Adding to this is the increasing de- with their culinary standard. The food,
Another factor is having more time mand for a lack of crowds. the presentation and the quality of the
spent in ports, using the day and then “Guests really want to be in their own food, it’s just amazing.”
leaving the same night. Staying over- little private bubble as much as possible, The advisors said that guests have tak-
night in a port makes a huge difference as well as that tailored, personalized ex- en to having variety, such as alternative

206 Cruise Industry News: 2025 Luxury Market Report