Page 33 - 2025 Luxury Market Report

Luxury Market

Regent’s Seven Seas Mariner will be deployed to Northern Europe for summer 2026.

restaurants like Asian and French, and
they like to have choices open to them. Mediterranean itineraries sell well,
“Cruise lines have innovated at an especially Greece, said Tolkin. being happy to spend more to get a bet-
incredibly fast pace, constantly forcing “People want to see the Greek islands, ter experience.
each other to continue to improve,” said and cruising is the best way to see these Tolkin added to this, saying customers
Tolkin. “When one line innovates, it has islands. The beauty is that there are so are seeing the value that luxury cruis-
a halo impact on the industry. There are many, and they are all so unique, that ing offers, and they are spending up to
new entrants who have come into the you could sail multiple times and see experience the product.
industry in a bold way. different ports. “Some of the destinations that luxury
“Explora is a new consumer brand “Some other popular itineraries begin cruises visit, such as Antarctica and the
that launched with a big statement: beau- in Barcelona and Rome, with so much Galapagos, are the best ways to see these
tiful, brand-new ships with incredibly to see in these destinations. Iceland has destinations, and it’s bringing in a lot of
large rooms and great service. They em- also taken off over the past several years, new-to-cruise customers.”
braced the trade with high commissions, and we continue to see strong booking Morovati said that cruise lines want
lots of investment and no NCFs.” volume there. Antarctica and Galapa- to be able to graduate their customers,
gos continue to be popular, but with the with examples including guests moving
popular deStinationS Northwest Passage now navigable, this from Royal Caribbean to Celebrity to
Advisors noted that luxury is shifting is an increasingly popular summer itiner- Silversea under the Royal Caribbean um-
towards rarer destinations, as seen with ary,” he said. brella, or Norwegian Cruise Line Hold-
Silversea. ings doing the same with its Norwegian,
“Cruise lines are wanting to get into 2026 and onwardS Oceania and Regent brands.
expedition cruises, especially towards Travel advisors said that moving With new ships, unprecedented book-
the luxury market for places like Antarc- forward, the industry will be as robust, ings and increased demand, the future of
tica. That is going to be very favorable,” especially with clients now wanting to luxury cruising promises a more-than-
Patel said. move up to luxury vessels and guests positive outlook ahead. 

Cruise Industry News: 2025 Luxury Market Report 207