Page 17 - 2026 China Market Report

CHINA

 From the float out of the Adora Flora City

 The Adora Mediterranea docked in Shenzhen

his lays a solid foundation for the strengthening of its “The vessel will be equipped with more advanced smart and
“Tposition in the market and its future development,” AI technologies to enhance guest experiences and convenience.
said Roger Chen, CEO. The vessel will also be technologically upgraded to enable
Later this year, the brand will welcome its one millionth pas- more efficient and eco-friendly cruise operations,” Chen said.
senger since starting operations in September 2023, Chen said. Adora plans to add more Chinese cultural elements to the
That was when the former Costa Mediterranea launched as dining, entertainment and other services.
the Adora Mediterranea. She was then joined in 2024 by the
Adora Magic City, built in China on the Carnival Vista ship Deployment
platform. An upsized version of her, the Adora Flora City, is The two ships are currently sailing from seven ports for Adora,
set to be delivered at the end of 2026. said Chen.
“The construction has entered the phase of interior outfitting
and system testing. The sea trials will take place sometime next
May,” said Chen. “We expect her delivery in December 2026, We’ve also been continuously
with the official maiden voyage set to sail from Guangzhou.
“With another ship, we will have a more balanced deploy- exploring the livestreaming format
ment, covering the north, east and south markets in China,” to sell directly to guests.
Chen added.

New Ship Changes The Adora Magic City will continue to offer four- and seven-
The upsized Adora Flora City will be 17 meters longer than night cruises to Japan and South Korea from Shanghai. In
the Magic City, but capacity is relatively flat at approximately addition is a special eight-night cruise during the upcoming
4,240 guests. More space has been allocated to guest-facing areas. National Day holiday.
The ship’s atrium will be doubled in size, said Chen, and The Adora Mediterranea will continue her multi-homeport
the theme will be centered around flowers. deployment, operating cruises of varying lengths from 

Cruise Industry News: 2026 China Market Report 47