Page 13 - 2026 China Market Report

CHINA
Key Brand Overview

China Merchants/Viking

Viking’s joint venture with
China Merchants has a single
ship sailing year-round. Select
departures are targeted at the
American market, while others
sail with Chinese guests. Viking
also has riverboats in Europe
just for Chinese passengers.

Costa

Costa arrived in China in 2006
and was the first western brand
in the market. Following the
pandemic, this Carnival brand
has moved ships back to Europe
and is not maintaining a pres-
ence in Asia.

Disney

A sleeping giant, Disney has
a new ship slated to sail year-
round from Singapore and an
aggressive orderbook of new
ships through the early 2030s.

Expedition Market

The expedition market contin-
ues to source a significant num-
ber of guests in China. Could
more domestic brands follow?

Cruise Industry News: 2026 China Market Report 23