Page 13 - 2025 Luxury Market Report
P. 13

Luxury Market




                                                              KEY PLAYERS




                                                                                     Emerald




                                                                           Emerald has a pair of 100-guest
                                                                           ships, a 126-guest ship coming in
                                                                           2026 and ownership from Scenic.




                                                                                     Explora




                                                                           MSC’s luxury brand has two ships
                                                                           in service and orders for four more
                                                                           through 2028.




                                                                                 Four Seasons



                                                                           Four Seasons enters the cruise
                                                                           industry in early 2026 with an ultra-
                                                                           luxury product aimed at high net
                                                                           worth guests.



                                                                                 Hapag-Lloyd


                                                                           Hapag-Lloyd falls under TUI’s joint
                                                                           venture with Royal Caribbean. Five
                                                                           ships operate in the luxury and
                                                                           luxury expedition segments. Guests
                                                                           are mainly German speaking.



                                                                           Mitsui Ocean Cruises



                                                                           Mitsui expanded with the acquisition
                                                                           of the former Seabourn Odyssey and
                                                                           now has two ships targeted at the
                                                                           luxury market in Japan.






                                                             Cruise Industry News: 2025 Luxury Market Report             27
   8   9   10   11   12   13   14   15   16   17   18