Page 6 - 2026 China Market Report
P. 6
CHINA
Quoted PG 46
“We’ve been vigorously developing
our own direct sales channels, in-
cluding our customer service cen-
ter, website, WeChat mini program,
Fliggy and TikTok stores. We’ve also
been continuously exploring the
livestreaming format to sell directly
to guests. For instance, we carried
out 24-hour livestreaming during
a campaign with TikTok this April,
achieving a cumulative viewership
of 6 million people.”
Roger Chen, CEO, Adora Cruises
PG 50
“ This summer has been great, and not
only for Royal Caribbean, but for the oth-
er brands in the market here as well. The
appeal of cruising as a vacation option
is definitely growing. What we are also
seeing more than anything is a shifting
vacation demographic to more younger
guests.”
Benjamin Boudlin, president of Royal
Caribbean International, Greater China
PG 56
“Weintegrate our signature European-
style relaxation into the cruise vacation
while continuously advancing localized
innovations, bringing an East-meets-
West cruise journey for Chinese guests.”
Helen Huang, president,
MSC Cruises Greater China
14 Cruise Industry News: 2026 China Market Report
