Page 16 - Expedition
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EXPEDITION MARKET
HAPAG-LLOYD CRUISES
Earnings Beat
A look at the modern Hapag-Lloyd Cruises
expedition fleet of Hanseatics.
When TUI Group reported first quarter earnings in the ship will carry just 200 in Polar Regions to allow for op-
February, a big increase in cruise EBITA was driven by Hapag- timal landing site access.
Lloyd Cruises, despite only having a fraction of the berths or
weight of big sisters TUI Cruises and Marella Cruises. One small hiccup was a delayed delivery by shipbuilder
VARD. The ship’s christening was cancelled, followed by
Hapag-Lloyd Cruises’ earnings increased substantially more cancellations of the first handful of cruises.
year-over-year in the first quarter, with an occupancy level at
75 percent, and the average daily rate rocketing to 591 euro Later this year the Hanseatic Nature follows, and will offer
compared to 533 euro in the first quarter for the year before. a bilingual product aboard, also targeting English-speaking
markets.
Bright
A third ship, the Hanseatic Nature, targeted to the German
The future may be better for Hapag-Lloyd too, with three source markets, follows in 2021.
new luxury expedition ships set to join its fleet between now
and 2021, and sure to garner a ticket price premium for CEO The trio of expedition ships will complete Hapag-Lloyd’s
Karl J. Pojer. fleet upgrade. The Hanseatic left the fleet last year and the
smaller Bremen will exit in May 2021.
The Hanseatic Nature started the program this May as the
$155 million newbuild joined the company and is targeted at The newbuilds are being constructed at VARD with hull
the German-speaking market. With capacity for 230 guests, and steel completed at VARD facilities in Romania before
final outfitting in Norway.
146 Cruise Industry News: 2019 Expedition Market Report
