Page 17 - CIN - Annual Report

[ Europe ]

EUROPEAN CRUISE BRANDS

BY MARKET SHARE – 2017

(Market segment, cruise line and cruise line’s share of market)

Contemporary Market: MSC 38.9%
Premium Market: Costa 26.6%
AIDA 22.8%
Pullmantur
Phoenix Reisen 9.8%
Plantours 1.2%
Transocean 0.3%
FTI 0.2%
0.2%
P&O 100%
TUI
Cunard 39.6%
Fred Olsen 32.2%
Holland America 15.1%
Saga
Rivage du Monde 7.4%
3.5%
1.8%
0.4%
100%

Note: Europe is made up of a transnational European market, as well as several national markets. Some brands
compete on a European-level, while others are focused on national markets. Thus, a brand’s market share is
indicative of its size - not necessarily its competitive strength.

Budget Market: Thomson 52.8%
Celestyal (Louis) 26.7%
Cruises and Maritime 15.2%
etstur
Abou Mehri 4.1%
1.2%
100%

Luxury Market: Hapag-Lloyd* 100%
100%

Niche Market: Hurtigruten 80.4%
Ponant 5.6%
Swan Hellenic/Discovery 4.1%
Club Med 3.3%
Hapag-Lloyd 2.3%
Voyages to Antiquity 1.4%
Oceanwide 1.1%
Sea Cloud 0.7%
Iceland Pro 0.5%
Hebridean 0.4%
St. Helena 0.2%
100%

Note: Hapag Lloyd has ships dedicated to two markets.

Cruise Industry News | 2017 – 2018 Annual Report 145