Page 7 - 2025 China Market Report
P. 7

Timeline
 Chinese Market
 Chinese Market  Timeline                                                               HNA exits cruise
                                                                                                 CHINA
           Timeline
                                                                                        market, scraps ship.











                                                                     Carnival and
                                                                     AIDA announce                Cracks appear in
                                                                     China programs.              chartering system as
                                                                     Norwegian commits            oversupply drives a
                   More Costa                                        as well. China is the
                   deployment as the                                 hot new market.              price war.
                   Atlantica moves to
                   China year-round.




           The Quantum of the
           Seas becomes first
           new ship deployed                                       China becomes
           to China.                                               biggest regional
                                                                   market for Costa.



                 2013                2014                2015                2016               2017







                                                           Genting creates Dream
                                                           Cruises, a new high-end
                                                           premium brand, set to
                                                           launch with two new ships
                                                           in 2016 and 2017.



                                                                                                MSC enters market
                                                                                                with the Lirica on
           HNA enter the cruise                                                                 charter deal.
           business with domestic
           Chinese brand and second-
           hand, older ship.
                                             Carnival announces joint ven-
                                             ture, intention to create and
                                             partner in a domestic brand
                                             and eventually build ships in
                                             China.

                                                                         Norwegian’s new Joy is
                                                                         christened in Shanghai.





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