Page 4 - 2024 China Market Report
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CHINA
Ready for a
Normal 2024
dora Cruises, which is set to be China’s number one
Abrand by capacity in 2024, started service at the end of
September out of Tianjin with the former Costa Mediterranea
A newbuild, the Adora Magic City, is set to debut on Jan.
The Chinese cruise market 1, sailing from Shanghai, with a second sister ship expected
soon after. The company’s roots trace back to prior to the pan-
is back in action for the end demic, when a joint venture between China State Shipbuilding
Corporation and Carnival Corporation formed it. The latter
of 2023 and set to grow into was a minority partner at the time and still has a minimal role.
While Adora is the big news, Viking’s joint venture with
2024 and beyond, as the China Merchants has been sailing since 2021; Blue Dream
started up earlier this year; Tianjin Orient started sailing in Sep-
resumption of travel, start tember with a former Princess ship; and both Royal Caribbean
and MSC will put modern hardware into the market in 2024.
up of local brands and the What’s Different
re-entry of western brands different business model than the established cruise markets
The Chinese cruise industry operates on a fundamentally
into China drive it forward. of the west.
The majority of cruises are short, with an average length
of about five days.
This means deployment is limited, with most ships heading
to Japan and/or South Korea, which had been off limits to group
6 Cruise Industry News: 2024 China Market Report
